Digitizing product development and plant onboarding for Australia’s largest brick manufacturer

Once with Capgemini, Brickworks now relies on Cloud Chillies for Salesforce-trusting our agility and expertise over the giant

Brickworks

Client Overview

Brickworks Limited, founded in 1934, is Australia’s largest brickmaker with operations in the U.S. and NZ. It offers building products and services, backed by design studios and a modern digital stack including Salesforce and JD Edwards.

Key Objectives

  • blue tick icon Replace paper-based product development processes with a digital workflow
  • blue tick icon Standardize new product onboarding for both manufactured and imported products
  • blue tick icon Enable plant-level imaging and approvals for products added to manufacturing lines
  • blue tick icon Streamline multi-stage approvals across product, pricing, plant, and lab teams
  • blue tick icon Integrate Salesforce with JD Edwards for inventory and pricing automation

Solutions Highlights

  • blue tick icon Designed end-to-end product onboarding in Salesforce with dynamic workflows and validation logic.
  • blue tick icon Built role-based dashboards, approval flows, and mass approval features for plant operations.
  • blue tick icon Integrated Oracle JDE with Salesforce using Dell Boomi for post-approval sync.
  • blue tick icon Developed modules for complaints, CAPEX, inventory, and quality grading.
  • blue tick icon Led CRM migrations from Oracle CX, HubSpot, and Dynamics to Salesforce during acquisitions.

Value Delivered

  • Reduced new product onboarding time by 60%, replacing manual paper trails
  • Improved cross-departmental collaboration with dynamic approval routing
  • Increased product launch speed by 40%, accelerating time to market
  • Achieved real-time inventory and pricing sync across plants via JDE integration
  • Enhanced visibility with interactive dashboards, ensuring stakeholder alignment
  • Enabled smooth onboarding of 3 major acquisitions onto a unified CRM platform
KLAY 2.0- Intelligent AI Assistant powered by Agentforce

Overview

Upgraded KLAY1.0 from a basic chatbot to a knowledge-enabled AI assistant using Salesforce Agentforce & Data Cloud-improving how users explore and engage with the website.

Key Objectives

  • blue tick icon Limited to predefined chatbot workflows
  • blue tick icon No AI-driven FAQ or knowledge capability
  • blue tick icon Not connected to website content
  • blue tick icon High drop-offs due to poor navigation

Solutions Highlights

  • blue tick icon Built AI assistant with real-time website knowledge retrieval
  • blue tick icon Integrated Agentforce + Data Cloud + CRM
  • blue tick icon Enabled:
    • Intelligent FAQs
    • Website-aware responses
    • Guided navigation & search-like experience
    • Location-based assistance

Value Delivered

  • 22–25% increase in chatbot engagement
  • 25% reduction in manual FAQs
  • 30–33% improvement in user retention.

Outcome

A single AI assistant that works as a knowledge expert, navigation guide, and lead capture engine

Experience KLAY 2.0 in Action
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